Much Ado About Magic

Much Ado About Magic (Enchanted, Inc. #5)
By  Shanna Swendson

ISBN: 9781986979122
292 Pages
Available in Paperback, Audiobook, and on Kindle

Synopsis:

To Do: Manage Magical Mayhem, Save the Company, Save the World

Katie Chandler is back in New York and at Magic, Spells, and Illusions, Inc. – and just in time. The city’s in the grip of a magical crime wave from spells that wizarding whiz Owen Palmer thinks look awfully familiar, and the rogue firm Spellworks is raising its profile in the magical world by selling protective amulets. It’s Katie’s job as the new director of marketing for MSI to fight this battle of public perception while Owen and the other wizards try to uncover what’s really going on.

What Katie doesn’t realize is that her idea to stage a showcase for MSI’s magical achievements is playing right into a devious plot more than three decades in the making. Now Katie has to do damage control that has nothing to do with marketing. To save the magical world, she’ll have to prove who the real enemy is, and doing that will require digging deeper into Owen’s mysterious past than he wants anyone to go. If she fails, she not only stands to lose a magical war, but she could also lose the man she loves.

My Thoughts:

Much Ado About Magic, the 5th entry in the Enchanted, Inc. series, finds Katie and Owen back in New York City at MSI and once again facing off against Spellworks, the rogue spell company that is selling curses and dark charms all over the region. The competition has upped their game and is now selling both the curses and charms to protect against the curses, in an effort to make it appear as though they have the answers to everyone's problems. Katie gets assigned as MSI's new marketing director and is planning a big event to improve the company's image and win back their customers.

There are a lot of new characters in this book, including a whole marketing department of personalities. I particularly enjoyed the character of Perdita, Katie's new elf assistant. Not only because she is funny AF, but also because I think this is the first actual named and backstoried elf in the series. We knew elves existed - they have been mentioned in passing - but we had not actually met one yet. Now we have and she is hilarious and a nutcase. So far departed from the usual image of elves in fantasy works. 

Much Ado About Magic finally wraps up the core plotline that has been around since Enchanted, Inc., resolving the mess started by Phelan Idris. This volume is a bit tamer than it's predecessors, but is still interesting. Katie gets a much bigger set of responsibilities. Sure, she is always the focus anyways, due to being the main character and the unicorn magical immune, but this time she gets to use actual learned abilities and prove that she is useful beyond her immunity. There are plenty of jokes the whole scene with the honeymoon suite was a complete riot! , but also plenty of emotions. Poor Owen gets put through the ringer and I felt so bad for him - especially when his parentage is revealed and used as a weapon to create distrust and the company suffers for it. And then, to top it all off he loses his powers .

There are some nice romantic moments between Katie and Owen in Much Ado About Magic. Their relationship is still progressing slower than molasses in winter, but there are some touching moments. The ending is particularly sweet. Owen seems to be taking his loss in stride and Katie still makes a point to say that she wouldn't have him any other way. And of course there is still plenty of blushing along the way...

Parent's Guide:

Like the rest of the series so far, Much Ado About Magic is a cheery read with plenty of laughs. It has the expected amount of childish name calling and fantasy violence, but nothing too severe. Older kids who like magical settings and sarcasm will enjoy it. This book is teen friendly in complexity and entertainment value.

The Oz Counter:

Still none. :(

(The Oz Counter is explained in the "Anatomy of a PBG Review" link at the top of the page.)